- Accessibilities support
- Mobile support
- Social media support
- Internationalization support
- Orange: 243, 112, 33 #f37021
- Teal: 21, 113, 125 #15717d
- Dark Gray: 114, 99, 93 #72635d
- Mid-Gray: 173, 167, 163 #ada7a3
- Akzidenz Grotesk Pro
- PF Centro Slab
Starting with restructuring, we took a look of the current work-flow and discovered
- The two different top navs with equal weight made it hard to focus for users
- The top navigation area took over almost a quarter of the space which wasted spaces.
- The hero section isn’t providing an engaging image.
- The 8 different types of content in the content area aren’t all that necessary to be featured on the homepage.
- Which also buried the most important CTAs
- Footer isn’t really serving any meaningful functions besides legal information and social links.
So we decided to re-organize the navigation system and consolidate the content area. Provide only the necessary information to users on the homepage and make it easier for them to find the next step to do.